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Yusaku Kamekura (1915-1997) was a pioneer of Japanese graphic designer whose work established Japans global reputation for the medium. Kamekura is one of those designers whose work I have admired and been vaguely familiar with, without actually knowing it’s author. I stumbled across his outstanding posters for the 1964 Olympic Games in Tokyo while doing some research for a project that I’m hoping will get out of the starting blocks (pun intended); a rebrand of Sussex Athletics Association.

Kamekuras Tokyo 1964 posters stayed in tune with Japanese heritage while representing his modernist principles. Like the rest of his work, they are breathtakingly simple yet dynamic. Kamekura’s work is, to me, how graphic design should be. No tricks or unnecessary flashiness, solid colour, space for the visual elements to breath, elegance and efficiency. One of the greats.

Yusaku Kamekura Tokyo 1964

Yusaku Kamekura 'Design' magazine cover

Yusaku Kamekura

Yusaku Kamekura